The Major Media Types for Advertising Essay Example for Free

The Major Media Types for Advertising Essay Publicizing Advertising is any paid type of nonpersonal introduction and advancement of thoughts, products, or administrations by a distinguished support. There are three objectives of publicizing. These objectives are to: Inform, Persuade, and Remind. The significant media types for promoting are: Newspapers, Television, Direct mail, Radio, Magazines, Internet, Outdoor (bulletins, zeppelins, and so on ), Yellow pages, Newsletters, Brochures, and Telephone The conventional calculated model for making any publicizing or advertising correspondences message is the AIDA Model: get Attention, hold Interest, stir Desire, and afterward get Action. The AIDA Model John Caples, probably the best publicist ever, gives us the accompanying standards (in spite of the fact that he was discussing direct reaction marketingmore about that laterthe knowledge is legitimately pertinent to all structures promoting) with regards to imparting a publicizing message: Caples Principles: * Get consideration * Hold consideration * Create want * Make it authentic * Prove its a deal * Make it simple to accept * Give motivation to purchase now An even more up to date worldview, as per a few, is Interrupt, Engage, Educate and afterward Offer. In any of these models, the initial step is to some way or another get a people consideration. It ought to be noted, in any case, that there is a developing pattern of shoppers being more resistent to publicizing messages and less open to advertisers speaking with them without their communicated consent. All things considered, promoting models are constantly developing because of a blast in news sources and moving popular feeling. As new interchanges channels grow at a quick rate, publicists are investigating the new media choices at a fast pace and investigating better approaches to arrive at a frequently whimsical objective crowd. How would we do that? As I would see it, there is one superseding decide that should direct all publicizing: Tell omebody something supportive to them and ensure they are responsive to your message in any case. Additionally, don't disparage the significance of solid duplicate or content and don't overestimate the significance of visual computerization/imaginative. In the case of composing duplicate for print promotions, a site, a Youtube video or composing a content for TV, radio, or multi-media introductions, a solid feature is the most significant component of the commercial. This is the component of the message that necessities to rapidly interface with individuals and pre-convey some advantage that is reasons. The feature: * Attracts consideration Communicates a solid advantage * Appeals to the personal circumstance of the peruser. It addresses the inquiry, Whats in it for me? * Sets the tone for the offer * A feature demonstrations like a marquee accomplishes for a cinema and chooses the correct crowd. Guidance to marketing specialists: When you are alloted to compose an advertisement, compose a great deal of features first. Go through hours composing features or days if vital. In the event that you happen to think about a title text while strolling down the road or while riding the transport, take out pencil and paper and record it. John Caples by and large, five fold the number of individuals read the features as read the body duplicate. It follows that, except if your feature sells your item, you have squandered 90 percent of your cash. David Oglivy Once the feature has carried out its Responsibility, at that point possibilities are so occupied with what we need to state that we can instruct and educate them about the advantages regarding what we offer so they cannot hang tight for us to mention to them what subsequent stage they should take to find out more or get the item or administration. Most publicizing today misses the mark. An excessive amount of vitality is spent on gla morous workmanship or cool visual computerization and the subsequent promotions totally come up short in the initial step of hindering and catching consideration. Different Advertisement Examples

The Concept of New Media

The Concept of New Media THE CONCEPT OF NEW MEDIA New Media as a term can't be portrayed by a solitary, uniform definition. This is on the grounds that the idea of New Media advances alongside the improvement of innovation and as the methods of correspondence advance and become from multiple points of view, progressively moment. The idea of New Media takes unmistakable structure when the correlation between the old and the new modes of correspondence happens. In the current age, the mechanisms of TV, recorders, radio and paper books have taken a back stage and the electronic modes of correspondence have developed triumphant. Today, the most well known and most quick methods for correspondence is the Internet which is the center component recognizing new media from different structures. The well known meaning of New Media is perceived with the utilization of a PC for the methods for conveyance and display, by method of the web, as opposed to with creation. In this manner, messages conveyed by means of a PC are considered as New Media though those imprinted on paper, without the utilization of the PC and the web are most certainly not. This Lev Monovich has marked as the ‘culture of computerization.’[1] According to Monovich, the PC envelops all mediums/techniques for correspondence and influences a wide range of media, text, despite everything pictures, moving pictures, sound and extraordinary constructions.[2] However, Monovich himself expresses that constraining the coming of New Media to the gadget of a PC is excessively restricting. Monovich sets out the accompanying rules that decide new Media[3] †Numerical Representation Monovich states that various kinds and types of New Media can be portrayed scientifically, that is as far as the parallel code as are numerical portrayals. Hence, by applying fitting calculations, New Media can be controlled. A cinematograph film for instance is an arrangement of pictures/outlines, every one of which has its own numerical representation.[4] Measured quality This is otherwise called the ‘fractal structure of New Media’. Media components comprise of pixels, nibbles, characters, contents, voxels and so forth, every one of which join to make the bigger picture, that is, the thing that we see. Be that as it may, every one holds its free character separate from the entirety. Returning to the case of the cinematograph film, each edge would be freely made and would from that point be consolidated together to make the entire cinematograph work. Notwithstanding, a solitary edge can from that point be evacuated, changed or erased without affecting the entire ‘work’. Mechanization The over two standards, that is Numerical portrayal and Modularity permit the work to be mechanized in numerous tasks. For instance, in cinematograph films programming is modified to consequently deliver fake life, for example, hordes of individuals as required in the film. Another progressively basic model is the point at which a PC consequently creates pages when the client arrives at the site. Fluctuation An object of New Media is corresponding to the possibility of fluid. New media isn't fixed in one unequivocal arrangement however can exist in a heap of adaptations. New Media as often as possible changes as it is put away carefully with a numerical code. Along these lines, fluctuation is a result of guideline 1 †numerical portrayal and rule 2 †measured quality. So as to get lucidity, one can contrast old media and new media. Old Media is made by a human maker who physically amasses the test, the pictures, and the video and sound components in a single specific configuration which at that point gets fixed for ceaselessness. Duplicates of the work can be made, yet just indistinguishable duplicates can be made. Conversely, New Media, which comprises various codes, changes each time it is produced. This is on the grounds that, after it is made by the human maker, New Media at that point starts to be created naturally which is the thing that outcomes in various variants. As New Media is put away carefully, rather than a fixed medium, every component holds its different character which would then be able to be amassed into various groupings under the program’s control. Changeability of New Media is made because of the accompanying variables [5]†Media components are put away on a media database Each time Media is made, various components are utilized alongside various numerical coding New Media can be shown utilizing various interfaces The data about the client can be utilized by a PC program to consequently create and modify the media arrangement New Media is through expanding/menu based intuitiveness in this way permitting the client to pick. This is the point at which a client enters a program; the client is given various choices to browse. The branch next cutting edge to in the program would rely on the decision made by the client which for every client would not really be the equivalent. New Media contains objects that are intermittently refreshed. Transcoding The fifth rule is the most critical, the social transcoding of media. This implies all information is transformed into mechanized information. While from one perspective automated media despite everything shows auxiliary association which is exhaustive to the clients, for example, pictures, messages and so on then again media follows the regular structure of a computer’s association of information. Along these lines, New Media can be viewed as two unmistakable layers, the ‘culture layer’ and the ‘computer layer’. The layer that can be seen as a portrayal is the way of life layer and the working capacities are the PC layer. Lev Manovich, in his presentation toThe New Media Reader, characterized New Media by utilizing eight recommendations: Today, the inexorably quick change in mechanical improvement is prompting quickly changing types of new media in this way prompting new and startling techniques for disseminating and showing copyrighted work. Techniques for conveyance or show are continually developing and are modernizing consequently giving old substance new structure and worth. For instance, the presentation of performing expressions has advanced from theater to pictures, TV, videocassettes, LDs, DVDS, gushed recordings and afterward to wireless arrangements and tablet groups. A comparable situation has been seen in the music business where the technique for putting away the information recorded has changed. Copyright Law, including the Copyright Act, 1957 awards creators an elite directly over their creations.[6] Copyright in a work goes on for long lengths. Area 22 of the Act expresses that â€Å"Copyright will remain alive in any abstract, emotional, melodic or masterful work distributed inside the lifetime of the creator until sixty years from the earliest starting point of the schedule year next after the year wherein the creator dies.† During this time, the estimation of the work and the conditions encompassing its dispersion would be at risk to change significantly. To get a full comprehension of the idea envision that a paper distributer needs to discharge an accumulation of articles on a CD-ROM and at the same time needs to make an online database. There would be a likelihood that some of the creators would not be alive to give their agree to such circulation of their work. Finding the correct holders to all articles to get them to consent to re-discharge the works would be restrictively troublesome. Copyright laws over the globe have not articulated on the copyright security of ever-changing New Media. Along these lines, New Media will end up being an exceptionally antagonistic issue because of the vast escape clause in the law. As India has not explicitly managed the issue of New Media as a test to copyright law this part will take a gander at administrative thinking in different nations before reaching a determination with respect to what India’s authoritative improvement will be in this regard. The legitimate scene as for new use rights is bifurcated into two. While USA and the UK perceive new use rights and by and large permit the free exchange of rights to obscure employments of copyrighted works, copyright awards are confined in Germany, Spain, Belgium. CHAPTER___ COPYRIGHT PROTECTION OF TWEETS AND FACEBOOK POSTS Twitter alongside Facebook encapsulates the term ‘social organizing sites’ which permits a client to make a profile and normally connect with different clients. While Facebook permits presents and pictures on be transferred on a user’s profile, Twitter is a constant application that permits open contact among the clients. In this way, in the Internet age, Twitter and Facebook are the most normally utilized interpersonal interaction destinations. Copyright issues concerning one site will apply similarly to the next site. Subsequently, for conversation purpose, the case of Twitter is picked. ‘Tweets’, the posts by clients on the site, are moderately basic as a component. They are short long as they can't surpass 140 characters and on a general premise answer only one question.[7] Users on Twitter share stories, realities, data, breaking news, reports on world occasions, amusement, sports and so on. Twitter clients can follow different clients or the other way around and refreshed tweets would show up as and when they are posted.[8] Twitter, by means of its terms of administration, pronounces that the client holds his/her privileges to any substance posted[9], consequently Twitter expresses that the client is qualified for the Intellectual Property Rights that get vested with the client because of any post. On the other hand, by joining as a client on the Twitter site and making the substance accessible to the general population by posting tweets, the client concedes a permit to Twitter. The permit incorporates Twitter’s option to make the substance accessible to different associations, organizations etc.[10] Regardless of whether tweets on Twitter are copyrightable has, till date, not been a disagreeable issue in India. In any case, in the United States the copyrightability of tweets has been under discussion. Subsequently, to have the option to come full circle in a palatable answer, we first need to see whether a Tweet/post fulfills the necessities of the Feder

How to Prepare for an Exam Two Months Away by Yourself

Instructions to Prepare for an Exam Two Months Away without anyone else In the event that youre stepping through a normalized examination like the SAT or GRE (or others) and are wanting to prepare without anyone else, you need months, not weeks or days to get ready for a test this way. Presently a few people will attempt to plan for a test like this by packing only a couple of moments early, yet a decent grade isn't in their future! For your situation, youve allowed yourself two months, which is a not too bad measure of time to get ready for a test like the one youre taking. Heres the investigation plan. Month 1 Preparation for the SAT Week 1 Ensure youve enrolled for your exam!Buy a test prep book for your particular test. Review the dos and donts of concentrating with test prep books. Survey the test fundamentals: substance, length, value, test dates, enrollment realities, testing procedures, etc.Get a pattern score. Take one of the full-length practice tests inside the book to perceive what score youd get on the off chance that you stepped through the exam today. Make note of that score. Map out your time with a period the board diagram to see where test prep can fit in. Adjust your calendar if important to suit test prep. Week 2 Start coursework with your most fragile subject (#1) as exhibited by the benchmark score.Learn the parts of #1 completely: sorts of inquiries posed, measure of time required, abilities required, techniques for explaining kinds of inquiries, information tested. Answer #1 practice questions, checking on answers after every one. Figure out where youre committing errors and right your techniques. Continue learning substance of this section.Take a training test on #1 to decide level of progress from benchmark score.Fine tune #1 by going over inquiries missed to figure out what level of information youre missing. Rehash data until you know it! Week 3 Proceed onward to next most vulnerable subject (#2). Gain proficiency with the segments of #2 completely: sorts of inquiries posed, measure of time required, aptitudes required, strategies for tackling kinds of inquiries, etc.Answer #2 practice questions, evaluating answers after every one. Figure out where youre committing errors and right your methods.Take a training test on #2 to decide level of progress from baselineFine tune #2 by going over inquiries missed to figure out what level of information youre missing. Survey that material. Week 4 Proceed onward to most grounded subject/s (#3). Gain proficiency with the parts of #3 completely (and 4 and 5 in the event that you have multiple areas on the test) (sorts of inquiries posed, measure of time required, aptitudes required, techniques for comprehending kinds of inquiries, etc.)Answer practice inquiries on #3 (4 and 5).Take a training test on #3 (4 and 5) to decide level of progress from baselineFine tune #3 (4 and 5) by going over inquiries missed to figure out what level of information youre missing. Survey that material. Month 2 Preparation for the SAT Week 1 Take a full-length practice test, reenacting the testing condition however much as could reasonably be expected with time requirements, work area, constrained breaks, etc.Grade your training test and cross-check each off-base answer with the clarification for your off-base answer. Figure out what youve missed and what you have to do to improve. Go over the segments where you missed the most.â Week 2 Take another full-length practice test, mimicking the testing condition once more. Once more, experience each missed issue, searching for shortcomings. Return to the book and check whether you can improve without anyone else. Still need extra assistance? Discover a guide who can meet with you for a last-minute session.â Week 3 Revisit most fragile segment (#1) and work through the issues once more, remembering testing techniques, inspecting practice issues, and trimming down the time it takes you to work through the questions.Review with a mentor if youre still not acing the content.â Week 4 Eat cerebrum food.Get a lot of sleepReview test tips to make your test-taking more efficient.Plan some great nighttimes to help you relaxTwo days before the test, read testing systems for the test, retain the testing bearings as imprinted in the book or online. Pack your testing supplies the night prior to: an affirmed adding machine if youre permitted to have one, honed #2 pencils with a delicate eraser, enlistment ticket, personal ID, watch, bites or beverages for breaks.Relax. You did it! You read effectively for your test, and youre prepared. So take a full breath, alright?

Mao Zedong Essay Example | Topics and Well Written Essays - 500 words

Mao Zedong - Essay Example He utilized the socialist belief system as an energizing point for the Chinese individuals and beat Chiang Kai-Shek in the Chinese Civil War. In spite of the fact that China turned out to be increasingly isolated in the early years, it was capable under Mao's authority to increase a more noteworthy level of political and financial freedom. It could never again turn into a state of outside forces, it would choose its own inward undertakings, and it would start the political procedure of recovering lost domains, for example, Macau and Hong Kong. It is difficult to contend that Mao's unification of China, and his job in restoring power and political autonomy, were not advantageous for China and the Chinese individuals. Regardless of these shallow accomplishments, be that as it may, the techniques utilized by Mao to accomplish certain objectives have been intensely condemned. From 1958-1960, for instance, Mao initiated a national monetary battle intended to change a prevalently agrarian Chinese economy into an increasingly modernized mechanical economy. He called this the Great Leap Forward and it has been passed judgment on an articulate disappointment by history specialists.

Causes Of Stress Essay

Stress is normally brought about by an excess of weight being put on us by others or now and again without anyone else and if it’s left unchecked, stress can prompt a powerlessness to work successfully, which means an individual will not, at this point have the option to adapt to the weights put upon them. The reason for this exposition is to examine these three primary driver of stress. The principal significant reason for pressure is accounts. Obligations are accumulating. Visa installments, pending home loan portions, increasing expenses of training, mounting consumption on wellbeing concerns. Undergrads worry over paying for training, more established senior residents find that retirement pay can be a significant reason for pressure. This is truly huge in light of the fact that monetary pressure is connected to medical issues like despondency and rest issue. The second reason for pressure is work. You might be stressed over your next advancement. You may be confronting the negative or harassing conduct of your chief. You probably won't arrive at your merited vocation objectives; you may be concerned because of workplace issues. You may be worried about some significant change that is occurring in the association, or, you may be under pressure in view of the possibility of losing your employment. Understudies, particularly young people and school age understudies, refer to class fill in as a reason for pressure. Now and then, work pressure is welcomed on by others. Some of the time, we ready and waiting ourselves. The third reason for pressure is Health. For a few, the pressure is connected to heftiness, and a craving to shed pounds. For other people, the pressure is an individual bas propensity that influences wellbeing and must be changed. For instance, smoking, maltreatment of liquor or different medications. Sickness or injury, regardless of whether less or increasingly genuine, can be a main source of worry for some individuals. All in all, There are many reason for worry in these days, and stress have many impact for our wellbeing so how to diminish pressure? There are a wide range of approaches to oversee pressure. They are Take Care of Yourself, Maintaining The Right Attitude, Creating The Right Atmosphere, Interactive Resources.

100 Must-Read Classics by People of Color

100 Must-Read Classics by People of Color Classic literature can teach us so much about the pastâ€"how people lived, what they thought, and  what they wanted to change. But the literary canon tends to be dominated by white men.  I have nothing against Charles Dickens, Nathaniel Hawthorne, George Orwell, and the like, but theres so much more for lovers of classics to read. We can expand the canon to include classics by people of color from all over the world, and Ive assembled this list to help us all do just that. For the purposes of this list, Ive defined a classic as a book thats at least 50 years old. Some of these classics by people of color are well-known and others are known only to scholars of the period theyre from. There are novels, plays, poetry, and nonfiction from around the worldâ€"something for everyone. If youre doing the Read Harder Challenge, youll find lots of options for a classic by a person  of color. If youre looking for classics by women, check out my previous list, and youll find more classics by people of color on Rebeccas list  for the Read Harder Challenge. There is some overlap between the three lists, but Ive tried to keep this to a minimum. Ive also avoided giving authors more than one slot on this list. Books on this list are arranged in chronological order, and descriptions are from Goodreads. Take a look. See any of your favorites? Any classics by people of color that youd add? The Analects by Confucius (476). “A collection of Confucius sayings, compiled by his pupils shortly after his death in 497 B.C., and they reflect the extent to which Confucius held up a moral ideal for all men.” One Thousand and One Nights by Anonymous (800). “These are the tales that saved the life of Shahrazad, whose husband, the king, executed each of his wives after a single night of marriage.” The Pillow Book by Sei Shonagon (1002). “Moving elegantly across a wide range of themes including nature, society, and her own flirtations, Sei Shonagon provides a witty and intimate window on a womans life at court in classical Japan.” The Diary of Lady Murasaki by Murasaki Shikibu (1008-1010). “The Diary recorded by Lady Murasaki (c. 973 c. 1020), author of The Tale of Genji, is an intimate picture of her life as tutor and companion to the young Empress Shoshi.” Theologus Autodidactus by Ibn Al-Nafis (1277). “This work, written sometime between 1268 and 1277, is one of the first Arabic novels, may be considered an early example of a science fiction, and an early example of a coming of age tale and a desert island story.” The Confessions of Lady Nijo  by Lady Nijo (1307). “A tale of thirty-six years (1271-1306)in the life of Lady Nijo, starting when she became the concubine of a retired emperor in Kyoto at the age of fourteen and ending, several love affairs later, with an account of her new life as a wandering Buddhist nun.” On Love and Barley  by Basho Matsuo (late 1600s). “Bashos haiku are the work of an observant eye and a meditative mind, uncluttered by materialism and alive to the beauty of the world around him.” Strange Tales from a Chinese Studio by Pu Songling (1740). “In his tales of shape-shifting spirits, bizarre phenomena, haunted buildings, and enchanted objects, Pu Songling pushes the boundaries of human experience and enlightens as he entertains.” Phyllis Wheatley, Complete Writings  by Phyllis Wheatley (1761). “This volume collects both Wheatleys letters and her poetry: hymns, elegies, translations, philosophical poems, tales, and epyllionsâ€"including a poignant plea to the Earl of Dartmouth urging freedom for America and comparing the countrys condition to her own.” Interesting Narrative of the Life of Olaudah Equiano by Olaudah Equiano (1789). “The first slave narrative to attract a significant readership reveals many aspects of the eighteenth-century Western world through the experiences of one individual.” The Golden Days (The Story of the Stone, part 1) by Cao Xueqin (1791). “This rich, magical work sets worldly eventsâ€"love affairs, sibling rivalries, political intrigues, even murderâ€"within the context of the Buddhist understanding that earthly existence is an illusion and karma determines the shape of our lives. The Count of Monte Cristo by Alexandre Dumas (1845). “Dumas epic tale of suffering and retribution, inspired by a real-life case of wrongful imprisonment, was a huge popular success when it was first serialised in the 1840s.” Narrative of the Life of Frederick Douglass by Frederick Douglass (1845). “Douglass’ own account of his journey from slave to one of America’s great statesmen, writers, and orators is as fascinating as it is inspiring.” Narrative of Sojourner Truth by Sojourner Truth (1850). “Truth recounts her life as a slave in rural New York, her separation from her family, her religious conversion, and her life as a traveling preacher during the 1840s.” Twelve Years a Slave by Solomon Northup (1853). “Perhaps the best written of all the slave narratives, Twelve Years a Slave is a harrowing memoir about one of the darkest periods in American history.” Clotel; or, The Presidents Daughter by William Wells Brown (1853). “A fast-paced and harrowing tale of slavery and freedom, of the hypocrisies of a nation founded on democratic principles, Clotel is more than a sensationalist novel.” Biography of an American Bondman, By His Daughter by Josephine Brown (1855). “Josephine Brown (1839-?).was the youngest child of the abolitionist and author William Wells Brown (1814-1862).and his wife Elizabeth. She was moved to finish the book when she discovered that her fathers autobiography was out of print.” Our Nig by Harriet E. Wilson (1859). “The tale of a mixed-race girl, Frado, abandoned by her white mother after the death of the childs black father.” Incidents in the Life of a Slave Girl by Harriet Jacobs (1861). “A rare firsthand account of a courageous womans determination and endurance, this inspirational story also represents a valuable historical record of the continuing battle for freedom and the preservation of family.” The Curse of Caste, or The Slave Bride by Julia C. Collins (1865). “The first novel ever published by a black American woman, it is set in antebellum Louisiana and Connecticut, and focuses on the lives of a beautiful mixed-race mother and daughter.” Behind the Scenes: Or, Thirty Years a Slave and Four Years in the White House by Elizabeth Keckley (1868). “Traces Elizabeth Keckleys life from her enslavement in Virginia and North Carolina to her time as seamstress to Mary Todd Lincoln in the White House during Abraham Lincolns administration.” Life Among the Paiutes: Their Wrongs and Claims by Sarah Winnemucca (1883). “Sarah Winnemucca, daughter of a Paiute chief, presents in her autobiography a Native American viewpoint on the impact of whites settling in the West.” Wynema: A Child of the Forest by S. Alice Callahan (1891). “The first novel known to have been written by a woman of American Indian descent. it tells the story of a lifelong friendship between two women from vastly different backgroundsâ€"Wynema Harjo, a Muscogee Indian, and Genevieve Weir, a Methodist teacher from a genteel Southern family. Iola Leroy by Frances Ellen Watkins Harper (1892). “The story of the young daughter of a wealthy Mississippi planter who travels to the North to attend school, only to be sold into slavery in the South when it is discovered that she has Negro blood.” A Chinese Ishmael and Other Stories by Sui Sin Far (1896). “Fictional stories about Chinese Americans, first published in 1896, were a reasoned appeal for her societys acceptance of working-class Chinese at a time when the United States Congress maintained the Chinese Exclusion Act.” Hawaii’s Story by Hawaii’s Queen by Queen Liliuokalani (1898). “Possibly the most important work in Hawaiian literature, Hawaiis Story is a poignant plea from Hawaii’s queen to restore her peoples kingdom.” Contending Forces: A Romance Illustrative of Negro Life North and South by Pauline Hopkins (1900). “Like Harriet Beecher Stowe, Pauline Hopkins writes of the injustices suffered by blacks at the hands of whites. But her novel penetrates deeper than Uncle Tom’s Cabin.” Up From Slavery by Booker T. Washington (1900). “Washington reveals his inner most thoughts as he transitions from ex-slave to teacher and founder of one of the most important schools for African Americans in the south, The Tuskegee Industrial Institute.” The Heart of Hyacinth by Onoto Watanna (1903). “The coming-of-age story of Hyacinth Lorrimer, a child of white parents who was raised from infancy in Japan by a Japanese foster mother and assumed to be Eurasian.” The Souls of Black Folk by WEB Du Bois (1903). “Du Bois penned his epochal masterpiece … in 1903. It remains his most studied and popular work; its insights into life at the turn of the 20th century still ring true.” I Am a Cat by Natsume Soseki (1905). “The chronicle of an unloved, unwanted, wandering kitten who spends all his time observing human natureâ€"from the dramas of businessmen and schoolteachers to the foibles of priests and potentates.” The Soul of the Indian by Charles Alexander Eastman (1911). “Brings to life the rich spirituality and morality of the Native Americans as they existed before contact with missionaries and other whites.” The Autobiography of an Ex-Colored Man by James Weldon Johnson (1912). “Narrated by a man whose light skin allows him to pass for white, the novel describes a pilgrimage through Americas color lines at the turn of the century.” The Home and the World by Rabindranath Tagore (1916). “Set on a Bengali nobles estate in 1908, this is both a love story and a novel of political awakening. The central character, Bimala, is torn between the duties owed to her husband, Nikhil, and the demands made on her by the radical leader, Sandip.” The Plays of Georgia Douglas Johnson by Georgia Douglas Johnson (1920s). “This volume collects twelve of Georgia Douglas Johnsons one-act plays. … As an integral part of Washington, D.C.s, thriving turn-of-the-century literary scene, Johnson hosted regular meetings with Harlem Renaissance writers and other artists, including Countee Cullen, Langston Hughes, May Miller, and Jean Toomer, and was herself considered among the finest writers of the time.” American Indian Stories by Zitkala-Sa (1921). “One of the most famous Sioux writers and activists of the modern era, Zitkala-Sa (Gertrude Bonnin) recalled legends and tales from oral tradition and used experiences from her life and community to educate others about the Yankton Sioux.” A Dark Nights Passing by Naoya Shiga (1921). “Tells the story of a young mans passage through a sequence of disturbing experiences to a hard-worn truce with the destructive forces within himself.” The Real Story of Ah-Q and Other Tales of China by Lu Xun (1921). “Lu Xun is arguably the greatest writer of modern China, and is considered by many to be the founder of modern Chinese literature. Lu Xuns stories both indict outdated Chinese traditions and embrace Chinas cultural richness and individuality.” Selected Poems of Gabriela Mistral by Gabriela Mistral (1922). “Poems by the late Chilean poet who, in 1945, became the first Latin American author to win the Nobel Prize for Literature.” Cane by Jean Toomer (1923). “A literary masterpiece of the Harlem Renaissance, Cane is a powerful work of innovative fiction evoking black life in the South. The Prophet by Kahlil Gibran (1923). “A collection of poetic essays that are philosophical, spiritual, and, above all, inspirational.” There Is Confusion by Jessie Redmon Fauset (1924). “Traces the lives of Joanna Mitchell and Peter Bye, whose families must come to terms with an inheritance of prejudice and discrimination as they struggle for legitimacy and respect.” Philosophy and Opinions of Marcus Garvey Or, Africa for the Africans by Marcus Garvey (1924). “The most famous collection of Garveys speeches and essays.” The New Negro edited by Alain Locke (1925). “From the man known as the father of the Harlem Renaissance comes a powerful, provocative, and affecting anthology of writers who shaped the Harlem Renaissance movement and who help us to consider the evolution of the African American in society.” Chaka by Thomas Mofolo (1925). “Tells the classic story of the Zulu hero Chaka.” The Weary Blues by Langston Hughes (1926). “Hughes spoke directly, intimately, and powerfully of the experiences of African Americans, at a time when their voices were newly being heard in our literature.” Rashomon and Other Stories by Ryunosuke Akutagawa (1927). “Writing at the beginning of the twentieth century, Ryunosuke Akutagawa created disturbing stories out of Japans cultural upheaval.” Quicksand by Nella Larsen (1928). “Larsens powerful first novel has intriguing autobiographical parallels and at the same time invokes the international dimension of African American culture of the 1920s.” Some Prefer Nettles by Junichiro Tanizaki (1928). “It is a tale of sexual passion and disorientation that explores modern Japans conflict between the values of Western culture and Occidental tradition.” Home to Harlem by Claude McKay (1928). “With sensual, often brutal accuracy, Claude McKay traces the parallel paths of two very different young men struggling to find their way through the suspicion and prejudice of American society.” My People the Sioux by Luther Standing Bear (1928). “A landmark in Indian literature, among the first books about Indians written from the Indian point of view by an Indian.” The Blacker the Berry by Wallace Thurman (1929). “One of the most widely read and controversial works of the Harlem Renaissance, The Blacker the Berry was the first novel to openly explore prejudice within the Black community.” My Souls High Song: The Collected Writings of Countee Cullen by Countee Cullen (1920s-1940s). “A generous introduction to new readers of Countee Cullen and a more than generous offering to those of us who hold the poet dear.” Crusade for Justice: The Autobiography of Ida B. Wells by Ida B. Wells (1930s). “This engaging memoir tells of her private life as mother of a growing family as well as her public activities as teacher, lecturer, and journalist in her fight against attitudes and laws oppressing blacks.” Black No More by George S. Schuyler (1931). “What would happen to the race problem in America if black people turned white? Would everybody be happy? These questions and more are answered hilariously in Black No More, George S. Schuylers satiric romp.” Jonahs Gourd Vine by Zora Neale Hurston (1934). “Tells the story of John Buddy Pearson, a living exultation of a young man who loves too many women for his own good.” Native Son by Richard Wright (1940). “Tells the story of a young black man caught in a downward spiral after he kills a young white woman in a brief moment of panic.” Love in a Fallen City by Eileen Chang (1943). “Written when Chang was still in her twenties, these extraordinary stories combine an unsettled, probing, utterly contemporary sensibility, keenly alert to sexual politics and psychological ambiguity, with an intense lyricism that echoes the classics of Chinese literature.” Ficciones by Jorge Luis Borges (1944). “The seventeen pieces in Ficciones demonstrate the whirlwind of Borgess genius and mirror the precision and potency of his intellect and inventiveness, his piercing irony, his skepticism, and his obsession with fantasy.” Where Theres Love, Theres Hate by Silvina Ocampo and Adolfo Bioy Casares (1946). “Both genuinely suspenseful mystery fiction and an ingenious pastiche of the genre, the only novel co-written by two towering figures of Latin American literature. The Street by Ann Petry (1946). “The poignant, often heartbreaking story of Lutie Johnson, a young black woman, and her spirited struggle to raise her son amid the violence, poverty, and racial dissonance of Harlem in the late 1940s.” The President by Miguel Ángel Asturias (1946). “A story of a ruthless dictator and his schemes to dispose of a political adversary in an unnamed Latin American country usually identified as Guatemala.” The Living Is Easy by Dorothy West (1948). “One of only a handful of novels published by black women during the forties, the story of ambitious Cleo Judson is a long-time cult classic.” The Tunnel  by Ernesto Sabato (1948). “Sabatos first novel is framed as the confession of the painter Juan Pablo Castel, who has murdered the only woman capable of understanding him.” No Longer Human by Osamu Dazai (1948). “The poignant and fascinating story of a young man who is caught between the breakup of the traditions of a northern Japanese aristocratic family and the impact of Western ideas.” Nisei Daughter by Monica Sone (1952). “A Japanese American woman tells how it was to grow up on Seattles waterfront in the 1930s and to be subjected to relocation during World War II.” The Palm-Wine Drinkard by Amos Tutuola (1952). “Drawing on the West African (Nigeria), Yoruba oral folktale tradition, Tutuola described the odyssey of a devoted palm-wine drinker through a nightmare of fantastic adventure.” Invisible Man by Ralph Ellison (1952). “As he journeys from the Deep South to the streets and basements of Harlem, from a horrifying ‘battle royal’ where black men are reduced to fighting animals, to a Communist rally where they are elevated to the status of trophies, Ralph Ellisons nameless protagonist ushers readers into a parallel universe that throws our own into harsh and even hilarious relief.” Go Tell It on the Mountain by James Baldwin (1953). “With lyrical precision, psychological directness, resonating symbolic power, and a rage that is at once unrelenting and compassionate, Baldwin chronicles a fourteen-year-old boys discovery of the terms of his identity as the stepson of the minister of a storefront Pentecostal church in Harlem one Saturday in March of 1935.” The Dark Child by Camara Laye (1954). “A distinct and graceful memoir of Camara Layes youth in the village of Koroussa, French Guinea.” The Sound of Waves by Yukio Mishima (1954). “A timeless story of first love. It tells of Shinji, a young fisherman and Hatsue, the beautiful daughter of the wealthiest man in the village.” Palace Walk by Naguib Mahfouz (1956). “The first novel in Nobel Prize-winner Naguib Mahfouz’s magnificent Cairo Trilogy, an epic family saga of colonial Egypt that is considered his masterwork.” The Waiting Years by Fumiko Enchi (1957). “In a series of colorful, unforgettable scenes, Enchi brilliantly handles the human interplay within the ill-fated Shirakawa family.” Memoirs of a Woman Doctor by Nawal El Saadawi (1958). “Rebelling against the constraints of family and society, a young Egyptian woman decides to study medicine, becoming the only woman in a class of men.” Things Fall Apart by Chinua Achebe (1958). “Tells two overlapping, intertwining stories, both of which center around Okonkwo, a strong man of an Ibo village in Nigeria.” Nip the Buds, Shoot the Kids by Kenzaburo Oe (1958). “Recounts the exploits of 15 teenage reformatory boys evacuated in wartime to a remote mountain village where they are feared and detested by the local peasants.” The Guide by R. K. Narayan (1958). “Formerly Indias most corrupt tourist guide, Rajuâ€"just released from prisonâ€"seeks refuge in an abandoned temple. Mistaken for a holy man, he plays the part and succeeds so well that God himself intervenes to put Rajus newfound sanctity to the test.” Brown Girl, Brownstones by Paule Marshall (1959). “This beloved coming-of-age story set in Brooklyn during the Depression and World War II follows the life of Selina Boyce, a daughter of Barbadians immigrants.” A Raisin in the Sun by Lorraine Hansberry (1959). “Hansberrys award-winning drama about the hopes and aspirations of a struggling, working-class family living on the South Side of Chicago connected profoundly with the psyche of black Americaâ€"and changed American theater forever.” Down Second Avenue by Eskia Mphahlele (1959). “A  landmark book that describes Mphahlele’s experience growing up in segregated South Africa. Vivid, graceful, and unapologetic, it details a daily life of severe poverty and brutal police surveillance under the subjugation of an apartheid regime..” Gods Bits of Wood by Ousmane Sembène (1960). “In 1947-48 the workers on the Dakar-Niger railway came out on strike. This novel is an imaginative evocation of how those long days affected the lives of people who lived along the hundreds of miles of track.” The Ambiguous Adventure by Cheikh Hamidou Kane (1961). “This long-unavailable classic tells the tale of young Samba Diallo, a devout pupil in a Koranic school in Senegal whose parents send him to Paris to study philosophy.” A House for Mr Biswas by V.S. Naipaul (1961). “When he marries into the domineering Tulsi family on whom he indignantly becomes dependent, Mr. Biswas embarks on an arduousâ€"and endlessâ€"struggle to weaken their hold over him and purchase a house of his own.” The Woman in the Dunes by Kobo Abe (1962). “After missing the last bus home following a day trip to the seashore, an amateur entomologist is offered lodging for the night at the bottom of a vast sand pit. But when he attempts to leave the next morning, he quickly discovers that the locals have other plans.” Selected Poems by Gwendolyn Brooks (1963). “Showcases an esteemed artists technical mastery, her warm humanity, and her compassionate and illuminating response to a complex world.” A Backward Place by Ruth Prawer Jhabvala (1965). “Six colourful, comic characters inhabit A Backward Place. All but one are Westerners who have come to Delhi to experience an alternative way of life.” The Interpreters by Wole Sowinka (1965). “The Nobel Laureates first novel spotlights a small circle of young Nigerian intellectuals living in Lagos.” The Autobiography of Malcolm X by Malcolm X, as told to Alex Haley (1965). “In this riveting account, he tells of his journey from a prison cell to Mecca, describing his transition from hoodlum to Muslim minister.” The River Between by Ngugi wa Thiongo (1965). “Christian missionaries attempt to outlaw the female circumcision ritual and in the process create a terrible rift between the two Kikuyu communities on either side of the river.” Efuru by Flora Nwapa (1966). “Efuru, beautiful and respected, is loved and deserted by two ordinary undistinguished husbands.” A Handful of Rice by Kamala Markandaya (1966). “The novel depicts the hard struggle of life in a modern city and its demoralization. Ravi , son of a peasant, joins in the general exodus to the city, and, floating through the indifferent streets, lands into the underworld of petty criminals.” The Doctors Wife by Sawako Ariyoshi (1966). “This novel is really two stories: on the one hand, the successful medical career of Hanaoka Seishu, the first doctor in the world to perform surgery for breast cancer under a general anesthetic; on the other hand, the lives of his wife and his mother, who supported him with stoic resignation, even to the extent of finally volunteering to be used as guinea pigs in his experiments.” Jubilee by Margaret Walker (1966). “Tells the true story of Vyry, the child of a white plantation owner and his black mistress. Vyry bears witness to the South’s antebellum opulence and to its brutality, its wartime ruin, and the promises of Reconstruction.” The Time of the Hero by Mario Vargas Llosa (1966). “Set among a community of cadets in a Lima military school, it is notable for its experimental and complex employment of multiple perspectives.” Black Rain by Masuji Ibuse (1966). “The story of a young woman who was caught in the radioactive black rain that fell after the bombing of Hiroshima.” Houseboy by Ferdinand Oyono (1966). “Toundi Ondoua, the rural African protagonist of Houseboy, encounters a world of prisms that cast beautiful but unobtainable glimmers, especially for a black youth in colonial Cameroon.” Season of Migration to the North by Tayeb Salih (1966). “A rich and sensual work of deep honesty and incandescent lyricism. In 2001 it was selected by a panel of Arab writers and critics as the most important Arab novel of the twentieth century.” Silence by Shusaku Endo (1966). “Father Rodrigues is an idealistic Portuguese Jesuit priest who, in the 1640s, sets sail for Japan on a determined mission to help the brutally oppressed Japanese Christians and to discover the truth behind unthinkable rumours that his famous teacher Ferreira has renounced his faith. One Hundred Years of Solitude by Gabriel Garcia Márquez (1967). “Tells the story of the rise and fall, birth and death of a mythical town of Macondo through the history of the Buendia family.” Thousand Cranes by Yasunari Kawabata (1967). “While attending a traditional tea ceremony in the aftermath of his parents’ deaths, Kikuji encounters his father’s former mistress, Mrs. Ota. At first Kikuji is appalled by her indelicate nature, but it is not long before he succumbs to passion.” What are your favorite diverse classic books?  

Franchising agreements in business - Free Essay Example

Tutorà ¢Ã¢â€š ¬Ã¢â€ž ¢s Feedback TMA ANSWERS A1) Franchising which is an agreement between the franchisee and franchiser which gives the franchisee the right to sell or promote franchiserà ¢Ã¢â€š ¬Ã¢â€ž ¢s product and services using the franchiserà ¢Ã¢â€š ¬Ã¢â€ž ¢s trademark. Franchising has growing rapidly lately, you can see franchises everywhere. KFC, McDonalds, Nike and much more are very good example of successful franchise that encourages franchising. Franchising has been luring many business men, it can be called as buying success since youà ¢Ã¢â€š ¬Ã¢â€ž ¢re buying an already established and successful business. Franchising can be beneficial for both the franchiser and the franchisee. The franchiser get more motivated, the expansion becomes faster, lowers operation cost The franchisee on the other hand get management and assistance training, financial assistance from the franchiser according to their agreement. Brand recognition is another benefit for the franchisee. The franchiser has already identified customer need and fulfilled this need by creating a certain product. Since many small businessà ¢Ã¢â€š ¬Ã¢â€ž ¢ fail in their first five years, buying a franchise risk is fewer compared to starting your own business. However acquiring a franchise alone wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t always mean success. Checking the financial status of the franchiser is important .The franchise fee can sometimes be so high or the royalty fees paid. A franchisee must investigate the business they are going to buy before signing any agreement, and choose a suitable business that can be successful in the franchisee business environment and culture. For example in Saudi Arabia buying the fast food franchises are successful because people there like fast food and are more likely to buy fast food rather than preparing it at home. A2) CDX or Coffee Day Express is a unique business that has achieved great success in catering service. There are main market segment are youth. There expansion was noticeable and was due to a number of factors. The shift in peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s food habits in past few years was a major factor in the growth of the business. Due to the busy life people is having they consider instant food as favorable. Factors like rising dual incomes, standard of living, convenience, and influence of western culture has further fuelled this trend. As result CDX became a leader in this field of business. The business made huge success in the field of takeaway just few years from its beginning. CDX had a number of strengths that helped them be in their expansion and growth. These strengths include their unique trends and their extraordinary products that tastes great. Their products are considered as their USP. Their standards were exceptional, their wide rang menu products attracted different customers and they were consistent on providing new flavors and products. The elegant and hygienic packaging of the p roducts ensure that healthy standards were maintained. With the quality and freshness of services offered in relatively fast time, the hygiene standards, and at affordable prices Coffee Day Express were superior to their competitors. The great success of CDX made it a hot opportunity for franchisees, they were also offering profitable partnerships to those who want to franchise their brand which made interest even increase. Investment in their franchise involved a low level of risk taking and had many advantages. Their brand dominate the Indian market with 900 kiosks 226 of the kiosks are franchised. In conclusion, CDX which was started by the Indian Bean Coffee Trading Company in 2003 became one of the fastest growing businesses in India because of its high quality products and services, and the increased demand by people to buy instant food. Offering their brand to franchisee added more success to the business helping in its expansion and growth across India. A3) The b usiness model of CDX can be considered as a successful model, actually a very successful model based on what they were able to achieve. Their rapid expansion and growth and their ability to maintain it to this point show how successful they are. K. Ramakrishnan, companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s founder, says, à ¢Ã¢â€š ¬Ã…“In todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s fast paced lives, CDX is a place where the stressed metropolitan consumer can pause for refreshment before getting on with life. With its speed of service, CDX kiosk system is a hugely successful takeaway conceptà ¢Ã¢â€š ¬Ã‚ . Having 900 kiosks across India they are dominating the market. All of these facts make us consider the Coffee Day Express business model as a successful one. Being so successful in India will the Coffee Day Express business model achieve same success in other countries, is this business model applicable for all countries? No it wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t be successful in all countries, the business model might be suc cessful in other countries but it would succeed on certain basis. One factor that helped CDX to succeed is the change in people food habits that and their busy life styles made them prefer instant food , if CDX went to country where people are not likely to buy instant food it wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t achieve same success, it may even fail to continue operating. Another factor that lead to the CDX is how dense India metros are putting in consideration the large population this means an increase of the number of people buying your goods, even if ten percent of population buy your product the business will make profit, but in a country with lower population you will be lower sales not enough to be considered successful. In conclusion, Coffee Day Express or CDX business model has achieved without any doubt a recognizable success in the Indian market, however for the business model to successful in other countries, the country must have similar business environment characteristics like those in India or else the chances of the business to succeed will be lower. A4) To decide on having a small business or entrepreneurial venture when starting a business, one should understand the difference between them. Understanding the differences will enable us to decide which business would be suitable to us, based on the resources and what are we expecting to gain from running this business. An entrepreneurial venture is a business that is started with limited resources. The owner main objective is high profit and rapid growth. It usually introduces a new innovative product. This type of business needs good marketing, efficient distribution of products. Different aspects of the business is arranged by the enterprising individual. Small business on the other hand is an independently owned and operated business. The owner may not be interested in growing large because like to feel more relaxed and to run the business in an ordinary ways. So for me I would be more i nterested in an entrepreneurial venture. Franchise or run an independent small business? I would go for running an independent small business rather than buying a franchise. My reasons are the expense of buying a franchise, the success of the business will return to the original owner of the business, and lastly it wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t be challenging. In conclusion, deciding whether to run a small business or an entrepreneurial venture, to franchise or run the business independently differs from one individual to another based on oneà ¢Ã¢â€š ¬Ã¢â€ž ¢s resources and how much one is ready to sacrifice for the business to be successful. References Jim Hopkins, à ¢Ã¢â€š ¬Ã‹Å"Venture Capital 101: Entrepreneur Courses Increase, à ¢Ã¢â€š ¬Ã‹Å"USA Today, March 17, 2004,p.1b. Lucyna, L (2014) Franchisingas a Way of Creating Entrepreneurship and Innovation. Comparative Economic Research. Vol. 17 Issue 3, p163-181. 19p. [online] Available from: https://web.a.ebscohost.com/ehost/detail/detail?vid=3sid=470c561d-3b95-4cd3-974d-91895fd2f05b%40sessionmgr4004hid=4204bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bthAN=99346623 E-library source Diana , M (2014) Small Business, Big Impact. Journal of Property Management. Vol. 79 Issue 5, p48-52. 5p. [online] Available from : https://web.a.ebscohost.com/ehost/detail/detail?vid=5sid=470c561d-3b95-4cd3-974d-91895fd2f05b%40sessionmgr4004hid=4204bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bthAN=98203299 E-library source