Wrap It Before You Tap It - 695 Words

Out of all first world which would you suspect teen pregnancy be the highest? Of course not our prefect country, but yet surprisingly it is. The United States has 305,388 teenagers’ ages fifteen to nineteen give live births a year. That is about 29.4 births per one thousand female teens population (â€Å"Teen Birth†). Leann came from an extremely strict home. She was only seventeen when she came home and had to tell her parents she had messed up and was going to be expecting a baby. After telling her parents her mother even kicked her out of the house and told her she was never welcomed back hone. She had been dating a guy at school for six months. They broke up and she found out she was pregnant. Leann was alone and afraid. She finally called the baby daddy and he was so happy and told her he was going to be there every step of the way. They got back together. LeAnn’s mom soon got over the fact she was going to be a grandmother and accepted it (LeAnn). If con doms would have been offered at her school do you think LeAnn’s story would even exist? The distribution of condoms in school can be a sensitive action for some. Offering condoms in high schools across American is an idea that some people are completely opposed to for many reasons. Some say schools should be teaching against underage sexual activity. Also, it is supporting them to engage in intercourse, it is encouraging risky behavior. Citizens say schools should support abstinence. Taxpayers in American do not want toShow MoreRelatedAnalysis Of Iphone App Store Not Working1024 Words   |  5 Pagessomething really strange happened. The screen went white and App Store did not load. I tried again but the same problem persisted. What should I do?† This is a typical situation of iPhone App Store not working. If you also see iPhone App Store loading forever, then this article will help you understand why App Store does not work properly and the screen goes blank on opening it. Read on and find out more about the probable causes behind iPhone’s Apps Store not working. Firstly, there could be minorRead MoreI ve Written Before About My Younger Sister971 Words   |  4 PagesI’ve written before about my younger sister, Kathryn Mary, who was born on September 13, 1972. Within a couple of days of her birth, her doctors discovered that she had Down syndrome and a heart defect that was going to eventually need to be corrected with open heart surgery. Unfortunately, Kathryn never got to a point where she had enough strength and stamina to withstand a surgery. She was so weak that she was never able to turn herself over or crawl on the floor. She gained very little weightRead MoreEssay On Sorcery To Lift A Curse854 Words   |  4 PagesBut, Bottoms Up Gastropub and Tap founder, Mike Muniz may have reversed this hex. Tucked away on an aggressively average block in the Turtle Crossing Shopping Plaza, a wall of black glass begs for your attention†¦and a lighted sign. Open the door and descend into a cozily masculine-meets-industrial room. Muniz transformed this location’s everchanging dà ©cor with the warmth of natural woods, dark colors, dim lighting and a wrap-around bar lined with a bottoms up beer tap system. Don’t know what thatRead MoreThe Temperature Changing And The Water Melting1034 Words   |  5 PagesIndependent variable the independent variable for the experiment is the temperature changing and the water melting. The dependent variable the dependent variable for the Controlled variable is the box, and the temperature of the hot water before it is going to be placed in the lunchbox and the size of each lunchbox. Problem For me enjoying a perfect lunch is to have a perfect meal. All, meals need to be either cooled or heated. Without it, many people can’t enjoy food like they do at homeRead MoreThe Ultimate Fighting Championship1542 Words   |  7 Pagesworld today. Compared to other sports, fighters in the UFC are much better conditioned. It is even a commonly stated argument that these fighters are number one in the world of athletes when it comes to conditioning. To fight in the UFC you must be well versed in all combat sports. That is how the name for the actual brand of fighting got its name, mixed martial arts (MMA). All of the sports are combined in a fighters repertoire. A list of those would include boxing and kickboxingRead MoreBetween the Bookshelves 1210 Words   |  5 PagesI just feel lost. You see, this is a strange city. Especially if you come from a small town in Mid-West America. But here I am, standing in front of Shakespeare and Company Paris, France. I stand on the street in the icy fog, hands trembling and teeth chattering. Overhead the sky opens up, letting loose a chilling drizzle which interrupts my thoughts. It’s now or never. My heart pounds against my chest as I take two swift strides towards the door. Before my fingers wrap around the door knobRead MoreThe Importance Of Wearing Retainers After Treatment1010 Words   |  5 Pagescommon version of retainers. Retainers are made from an impression combination of wires and acrylic material to fit comfortably inside your mouth while holding snugly to your teeth. This is a removable apparatus and, depending on your preference, you can choose from a variety of colors. The Essix Retainer: This type of retainer is clear and it fits over all of your teeth. Your individual retainer is formed from an impression of your teeth and it does not contain any wires or other metals. ItRead MorePublic Speaking - 10-Minute Informative Speech on Making a Pizza Dough1208 Words   |  5 PagesInformative speech – Demonstration How to make a pizza dough I know you had a chance to eat it. I’m even confident you had a chance at least once to arrange the toppings on one for yourself. But how about making an entire pizza right from the scratch? Yes, that includes the pizza dough - the very soul of every pizza! Now, how can I motivate you to consider this instruction of making a pizza dough as something you may actually put to use sometimes? I know this doesn’t really fit nicelyRead MoreShort Story Of Steinbecks Life1174 Words   |  5 Pageswhen theres something wrong with you. So what is it Kas? I sighed and asked Can we talk alone for later? He nodded and I walked to class and Patrick caught up with the gang. I sat in class when Gretta walked into the class and I saw her look right at me and walked over Hey Slut havent seen you in a while. I thought you were dead. Your mistake I guess. I looked up at her and said The fuck is your problem Gretta?She ignored my question and asked Why arent you hanging out with all four of yourRead MoreLab 4: Enzymes1956 Words   |  8 PagesContent. Read the introduction and the directions for each exercise/experiment carefully before completing the exercises/experiments and answering the questions. †¢ Save your Lab 4 Answer Sheet in the following format: LastName_Lab4 (e.g., Smith_Lab4). †¢ You should submit your document as a Word (.doc or .docx) or Rich Text Format (.rtf) file for best compatibility. Pre-Lab Questions 1. How could you test to see if an enzyme was completely saturated during an experiment? 2. List three

Minority Discrimination The Work Force - 1685 Words

Minority Discrimination in the Work Force La Troy King English Composition II Professor Sarah Syrjanen April 6, 2015 Abstract Discrimination is nothing new to our society or is it something that should be taken lightly and for many decades our Nation has endured many conflicts that have tested the will of Americans over the decades and it is evident that as we have become more diverse so too has our workforce. Although, we are in the twenty first century the goal is to understand why prejudice and discrimination is still so prevalent and how we can do better while trying to bring together our different backgrounds, skills, and experiences still has proven to be an issue that minorities are constantly fighting as they struggle to find there place in society. Through an array of well-educated researchers showing how diversity is nothing new to our society, but if we are to continue to grow and move forward we must be able to understand that with diversification we can foster a strong and inclusive economy that is built to last and nurture a nation that will continue to lead the world as standard setter. Discrimination is a Detriment in Today’s Work Force The topic of minorities in the workforce and how the struggle to accomplish equal treatment in today’s workforce is nothing new to our society. For centuries we have been concerned that by bringing together our different backgrounds, skills, and experiences, as well as the many businesses of this greatShow MoreRelated Affirmative Action Essay1503 Words   |  7 Pagesprogram for correcting the effects of discrimination in the employment or education of members of certain groups. The phrase affirmative action was coined by President John F. Kennedy in 1961 when he issued Executive Order 10925, initiating the Presidents Committee on Equal Employment Opportunity. In 1965, President Lyndon B. Johnson issued Executive Order 11246. This order required federal contractors to take affirmative action to increase the number of minorities that they employed. Thus affirmativeRead MoreThe Most Important Social Issue in America Today870 Words   |  4 PagesSocial issues have plagued the women and minorities of our country for decades upon decades, degrading them as if emotions and morals were not evident amongst them. The article entitled Affirmative Action states that as representation of minorities and women became more and more necessary, a movement called affirmative action became an important issue. Affirmative action is not limited to the uplifting of certain genders and races, but it focuses on establishing standards of certain ethicalRead MoreVisible Minority And Immigrant Racism1583 Words   |  7 PagesVisible Minority and Immigrant Racism in the Canadian Work Environment In the ideal world, every person is treated equally in the workplace whether it be hiring, promotion, assignments or termination. However in reality, racial discrimination and harassment remain pervasive in the workplace, with 1 in 4 visible minority workers who reported that they had experienced racial harassment or discrimination in the workplace [3]. In this essay, I will be discussing the social-history of racism in the workplaceRead More Affirmative Action Essay1664 Words   |  7 Pagesattempt at equality throughout society. It supposedly proposes that each person receives equal opportunities in the classroom as well as the work force. Not only would this apply to minorities but to women as well. Every sector in America would be equal and unprejudiced - or so proponents say. On the other hand, adopting affirmative action would force many employers to replace hard-working employees with those of less qualification simply due to their gender or ethnic background. Many peopleRead More Affirmative Action Essay1127 Words   |  5 PagesAffirmative Action Affirmative action is a deliberate effort to provide full and equal opportunities in employment, education, and other areas for women, minorities, and individuals belonging to other traditionally disadvantaged groups. As an issue of todays society, affirmative action requires corporations, universities and other organizations to establish programs designed to ensure that all applicants are treated fairly. It also places a burden of proof on the providers of opportunities;Read More Affirmative Action Essay1086 Words   |  5 Pagesredefined public and private behavior. The act states that to discriminate in private is legal, but anything regarding business or public discrimination is illegal. There are two instances when opposing affirmative action might seem the wrong thing to do. The nobility of the cause that help others. Affirmative Action was a great starter for equality in the work place. The most promanite variable in deciding Affirmative Action as right or wrong, is whether or not society is going to treat peopleRead MoreEssay on Affirmative Action855 Words   |  4 Pagesthat try to correct past and ongoing discriminations against women, racial minorities, and others in the work force and in education. Affirmative action was created out of Title VII of the Civil Rights Act of 1964. It actually went into effect because of an executive order that was delivered by President Lyndon B. Johnson in 1965. He wanted to do more than what the non-discrimination laws of the time were trying to accomplish. He also wanted to see minorities and women get a better chance at advancementRead MoreHispanic Groups and Discrimination974 Words   |  4 PagesHead: HISPANIC GROUPS AND DISCRIMINATION Hispanic Groups and Discrimination Abstract This paper discusses the immigration of Hispanics to the United States in which they faced prejudice, segregation and racism. We will discuss such topics as dual labor market, affirmative actions, quotas, instructional discrimination, reverse discrimination, glass ceilings, glass walls and glass escalators. â€Å"Hispanic workers are among the fastest growing segments of the U.S. labor force,† said Jesse CaballeroRead More Affirmative Action Is the Wrong Action Essays1708 Words   |  7 Pagespervaded her existence since her conception, and now today’s society is forced to deal with those issues. Minorities have suffered at the hands of the white male majority for centuries as the social activities of the old war were brought to the new colonies, only to ferment and continue to affect the lives of all who lived within her borders. There is no doubting that this continued discrimination is a problem; however, the question arises with how to deal with it. Legislation has been passed to remedyRead MoreAffirmative Action: Equality for All? Essay1741 Words   |  7 Pagestimes. In the current form of affirmative action, it is impossible to create a truly equal society. It was originally used as an equal opportunity measure to allow qualified minorities into positions they were denied because of race. However, affirmative action has become a system of racial quotas that lowers standards for minority applicants in order to give them a chance to succeed in universities, jobs, and leadership positions. At first, it may not seem like such a bad idea to have racial quotas

Staples Black Men and Public Spaces Strays Only Slightly Free Essays

Racism has been prevalent in the United States since the first European explorers arrived at our shores. Law reforms since that time have continuously changed almost all of society; however, â€Å"public schooling is the context in which desegregation has attained its most salient position as a national issue† (Foner and Garraty). America could reduce the amount of racial discrimination in our public high schools by encouraging everyone to pursue using one main dialect because it would make one less thing that fuels the racism in some people. We will write a custom essay sample on Staples Black Men and Public Spaces Strays Only Slightly or any similar topic only for you Order Now Asking people (especially adolescents) to go out of their way to try and make things easier for others that they may not even know might seem like an enormous request at first, but the simplicity of it could show positive results much faster then society has ever thought possible. Racism is generally in reaction to someone’s skin color or race so the way someone speaks isn’t usually the focus of discussions on the matter. Lets say there was a man named, Bob. Bob was a white man from Missouri and had lost his sight over the years. One day a new mailman, a black man, cheerfully greeted Bob on his porch, but was instantly shouted at to leave the property. Although Bob was blind at that point, the way in which the mailman spoke had told Bob he was black. Was this fair? Honestly, yes and no. No, it was wrong for Bob to be racist in the first place and shouldn’t assume every human that spoke as the mailman did was a person of colors. And yes, it is a pretty fair deduction Bob made due to the fact that the majority of people with that dialect were persons of color. If high school kids were all able to speak in the same manner as each other then the audible line that separates them would be greatly diminished. With that massive factor out of play, skin color becomes pretty much the sole focus of racism. If people only have one reason why they dislike or hate a group of people it weakens their resolve to continue the fight. In the Jena Six case there was a massive backing of the defendants because they were lead to believe that a great civil injustice had been done. Then the truth that the defendants had been lying came to light and â€Å"the fact remains that the Jena Six case climbed to its rickety position as a national symbol of racial injustice largely because a lot of people, some professional activists and many members of the press, wanted it to do so† (Allen). Benjamin Dowling-Sendor, an authority on school law, is an assistant appellate defender of North Carolina in Durham has wondered if it was â€Å"right that the Supreme Court ruled saying prohibition of a flag that the Freedom of Speech Clause of the First Amendment was supposed to cover was justified.† (SIRS) Although Dowling-Sendor’s issue dealt with a visual symbol the same principal can be applied to audible issues. Would the request of students speaking in a certain way violate their freedom of speech? I strongly believe that the less diverse a nation is the more stable. The quote, â€Å"Unite We Stand, Divided We Fall† seems to apply itself quite well in this situation. We as individuals can remain unique, but unless we find more common ground, starting at young ages such as high school, we are doomed to another civil war. How to cite Staples Black Men and Public Spaces Strays Only Slightly, Papers

Open Editorial for Basic Health Care and Awareness - myassignmenthelp

Question: Discuss about theOpen Editorial for Basic Health Care and Awareness. Answer: Nurse stands as critical cornerstone of basic health care like food safety and awareness in the country Australia is a developed country, still we have the challenge of health care delivery due to shortage of nurses and nurses are under tremendous pressure. The dignity of the human person can be shattered if he or she does not get access to quality health care delivery as health care is a basic right for individuals. One of the issues under public health care delivery is food safety issue. Public health is largely affected by the quality of food available. If contaminated food is available to the public then it can lead to serious consequences. Spreading awareness about the food safety should be a big agenda of the government. I feel there is less awareness about the food safety among the public. In addition to this there has to be constant vigilance about the food safety as any untoward accident can lead to food contamination which can affect the public health (Pollard Meng, 2014). There is lot of scope for spreading awareness about the food safety aspect. There are different aspects of food safety which can be taken up. There can be general food safety awareness about contamination of food. Other can be food safety processes in restaurants. There have been many instances in the past where food contamination have led to serious consequences. Public health disruption by contaminated food is the worst thing in terms of public health disruption (Schaffer Buckley, 2016). It is important to spread more awareness about this issue as I feel safe good is right of every individual and public health should not be affected due to contaminated food. If I had resources I would set up centres which spread the information about the food safety issues. There are many factors which affect the public health which we might not have control over but food safety can be ensured and this can save lives and save a lot of costs. There are already good controls and standards which have been set up by the government agencies, its more about implementing these controls. Hence effort should be done in telling the people about the controls and also trying to enforce them. Having good and safe food can be ensured and this will be good for the society as well as the industry. It would be correct to say that there exists a complex relationship between legal principles and ethical guidelines. The nurses are under the tremendous pressure to maintain a balance between legal principles and ethical guidelines. There are times when nurses must choose one between legal and ethics. Public health ethics deal with issues of public welfare related to public health. It mainly deals with being issues related to diseases and mainly focuses on health of the public. Thus the main points covered in public health ethics are preventing the diseases and also promoting good health among the population. There are frameworks related to prevention of diseases for public health but promoting good health or monitoring the good health can involve many issues (Colgan Jeong, 2017). The pertinent question whether these aspects like food safety should also be covered in public health ethics. Ideally yes. These issues which directly affect the population should have at least some relevance in public health ethics. These issues directly affect the public health and public health officials should get involved in these aspects. Currently there are not much ethical imperatives to look into such issues as they dont directly deal with health issues but there should be a framework which brings in these aspects also under the ethical purview of the public health ethics. Incidents which affect the public in a very significant manner should also be brought under public health ethics (Pierce Jameton, 2003).Hospitals, health departments and the non-profit organizations can play a significant role in handling any events and thereby preventing the disastrous consequences of these events (Ott, 2012). By working in coordination different stakeholders can help the people, make them more aware and also help them during the event. When such event occur a lot of people will require medical help and these institutions can help people and also remain prepared to treat large number of individuals. Also prevention of disease during such event is necessary. If there is lack of safe drinking water then preventing disease from spreading can be a major task. Educating people about the safety norms and how to tackle different scenarios can prove effective. These institutions needs to prepared before any major event takes as post the event it can be difficult to handle the situation on the ground and hence these institutions need to be prepared and also educate the public. This way they can help the people (Olasky, 2006) References Colgan, J., Jeong, S., Hickey, N., King, J. (2017). The Clinical Nurse Consultant role in incident surveillance and patient safety: A case report.Collegian,24(5), 463-468. Ott, K. B. (2012). The Closure of New Orleans' Charity Hospital After Hurricane Katrina: A Case of Disaster Capitalism. Olasky, M. (2006).The politics of disaster: Katrina, big government, and a new strategy for future crises. Thomas Nelson Inc. Pierce, J., Jameton, A. (2003).The ethics of environmentally responsible health care. Oxford University Press. Pollard, C. M., Meng, X., Williamson, S., Dodds, J., Binns, C. W. (2014). Eating out is associated with self-reported food poisoning: a Western Australia population perspective, 1998 to 2009.Public health nutrition,17(10), 2270-2277. Schaffer, A. L., Buckley, N. A., Cairns, R., Pearson, S. A. (2016). Interrupted time series analysis of the effect of rescheduling alprazolam in Australia: taking control of prescription drug use.JAMA internal medicine,176(8), 1223-1225.

Marcus Opellius Macrinus Essays - Severan Dynasty,

Marcus Opellius Macrinus Marcus Opellius Macrinus, otherwise known as Macrinus, was born in Caesarea, a town in Mauretania, in approximately 164 AD. He lived in a middle class family and studied law, in his younger years Rome was under the rule of Severus. When he was older and Rome was under the rule of Caracalla, Caracalla made Macrinus the legal advisor of the praetorian prefect. (A praetorian perfect is the post second in command to the emperor.) The praetorian perfect at that time was Caraculla's father-in-law. In 212 AD, after the demise of Carculla's father-in-law, Macrinus was appointed praetorian perfect. Macrinus took part in many of Caraculla's campaigns, and was appointed consul in 217. Later that year Macrinus heard that he was being accused of being a threat to the throne. According to many, Macrinus was in fear for his life, so he planned to have Caracalla murdered while he was on a pilgrimage. The story was that one of the guards had killed the emperor and then killed himself, not everyone believed this. On April 11th 217 AD Macrinus was hailed emperor by his troops, and approved by the senate. Macrinus was the first emperor that was not a senator. Caracalla's mother Julia Domna, could not stay out of politics. Macrinus ordered her to leave, and Domna starved herself to death. His First act as an emperor was to send messages proposing peace to the Parthian ruler, but the ruler had sensed weakness and constructed an army. Fighting began between the two armies and the Parthains won, Macrinus ended up paying huge amounts of money for bribes and restoration. This definitely resulted in a decrease of popularity for Macrinus. Another woman, Julia Domna's sister Julia Maesa, wanted her son Elagabalus, to overthrow Macrinus. On the 15th of May 218 AD, Elagabalus was declared the emperor by the third legion. Other troops soon joined the rebellion, Macrinus led his loyal soldiers to the revolt. He declared his son, Diadumenianus emperor, to try to win back some support, but it failed. The two armies met in a village on June 8th 218. Macrinus was defeated. He sent his 10 year old son, Diadumenianus with an ambassador, to the Parthian king. Macrinus shaved his beard and in a disguise tried to make his way back to Rome, he was nearly there when he was found. He was executed. His son fled also, but was put to death. Macrinus 217-218AD Religion

20 Email Marketing Best Practices That Will Improve Results

20 Email Marketing Best Practices That Will Improve Results Emails are incredibly powerful. A third of customers  have visited a website or purchased something just from seeing an email in their inbox without ever actually opening the email. That’s the power of email! Whether you’re running a blog, selling products online, or collecting sales leads, everybody wants a healthy email list. But how do you make that email list an engaged one? By following best practices. Consider the following 20 tips your complete guide to an excellent email marketing program that boosts open and click rates, reduces churn, and increases your subscriber lifetime value! Let’s get started. 20 Email Marketing Best Practices That Will Improve ResultsImplement Email Best Practices With Three Free Templates This post is packed with actionable advice. To help you execute your email marketing even better, weve included these three free templates: Email Marketing Calendar: Plan all your email content in advance and get more organized. Email Subject Line Template: Make writing subject lines easy with these simple fill-in-the-blank templates. Its a great complement to the Email Subject Line Tester. Email Subject Line A/B Test Template: Record results from A/B tests and refine your messaging over time.20 #email #marketing best practices + 3 free templates = success.Infographic: Best Practices, At a Glance. Email marketing is an art and science. Navigate its complexities successfully by following these 20 simple best practices. Check out this infographic rounding up 20 top #email #marketing best practices:1. Send to Yourself First. This one feels like a no-brainer, but when you reflect on how few people actually proofread their own emails, you quickly realize it isn't. Always send yourself a test email first to ensure that: There are no typos The images show up The format looks great on both your desktop and smartphone All the links work There is nothing glaringly wrong with the email Double-check both the HTML and plain-text versions. Always send email newsletters to yourself first.2. Do NOT Spam. This is another no-brainer, but it’s so important it bears repeating: do not spam. Spamminess can refer to poor judgment within the email itself - irrelevant content, all-uppercase subject lines, etc. - but it mainly refers to how you collect and engage with your email subscribers. Buying email lists or signing people up without them expressly opting in first is an absolute no no. Do not do this. If you think you can get away with this, know that you can’t. Purchased lists are associated with extremely high unsubscribe and spam rates. Get too many of those, and you could get banned from your email marketing provider. Other best practices include: adding your physical address somewhere in the email (the footer is a good option). giving people a way to unsubscribe (most reputable email marketing providers include this by default). Leave out either of these, and you are breaking anti-spam laws. Are you unknowingly breaking anti-spam email marketing laws? Find out (and read 19 more best...3. Make it Easy to Subscribe. Since you won’t be purchasing email lists, you want to make it as easy and as enticing as possible for people to subscribe to your email. Here are some ideas: Embed signup CTAs throughout your website or blog. Include a pre-checked checkbox besides any other form where people enter their email address (such as a member registration or checkout page). Add a signup form to your Facebook page. Regularly tweet out a link to your subscribe page. Send your first email within 24 hours of subscribing, if not immediately. With human attention spans officially  shorter than that of goldfish, you can’t risk people forgetting what they signed up for. Make it easy for subcribers to get on your #email list.4. Use a Double Opt-in. Because sharing your email address has become so commonplace these days, people don’t always realize they’re signing up to get overloaded with emails. This is why most experts recommend a double opt-in process. A double opt-in  involves sending a person a confirmation email after they sign up, letting them know that they signed up and requiring them to click a button to confirm they indeed want to stay signed up. Keep your double opt-in email short and sweet like Haute Hijab does below, emphasizing the confirmation button and placing it above-the-fold. Below that button, include validation of why signing up for your email is a good idea: it’s the best way to avoid FOMO on your best offers and freshest content. Here's the confirmation email button: Here's why email marketers should use a double opt-in.5. Schedule Smart. The best day and time to send your emails depends on your unique customer set. However, you can make some educated guesses using the research others have already done.   helpfully aggregated studies from the top email providers to conclude that the best day and time to send emails is Tuesdays around 10am. Start there, and then test and optimize based off your own data. Remember that these times are specific to your recipient’s time zones, which may or may not match yours. Depending on the size of your customer base, you may segment your list based on time zones (more on segmentation later). Recommended Reading: What 10 Studies Say About the Best Time to Send Email 6. Develop a Cadence. Speaking of timing, how frequently do you want to send your emails? Much of your email will be automated based on your user’s actions (e.g. double opt-in confirmations, order confirmation and shipping notifications), but you want to touch subscribers at least once a month. To support this goal, brainstorm an email calendar that corresponds to your content marketing, event marketing, and other promotional calendars. This helps keep you sane while ensuring you stay in touch. Plan sales emails and product launch announcements ahead of time. Help people prepare for the holidays by emailing gift guides and encouraging them to make reservations now vs. later. Not sure how much is too much? If you start sending more emails and witness a downward trend in your open and click rates but an uptick in your unsubscribes, that’s a telltale sign that you’re sending too much. Why is developing a consistent cadence important for #email #marketing?7. Give People Options. Of course, rather than guessing for them, you can always let people choose the frequency themselves. When Hubspot started offering separate newsletter subscriptions options for their blog, organized by frequency and topics, their subscriber churn rate went way down: Other ideas include: Letting people opt for â€Å"less† email Letting people â€Å"pause† their subscription for 30 or 90 days Sometimes people care about your brand but they’re simply overwhelmed or taking a healthy hiatus from email. Help them stay in touch by letting them choose the frequency of your emails. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in 1 Year 8. Focus on Your Subject Line... Subject lines are critically important. These are the headline that convince a subscriber your email is worth opening. That means you should do everything within your power to set yourself up for success here. Research and tinker to find the two best options possible, then A/B test among those with a small subset of your subscribers. Then, repeat this process for every single email you send. Things that do well in subject lines include: The recipient’s name A tasteful emoji or two 30-50 characters tops Action verbs A clear and irresistible value proposition that matches the content of your email Consistency (Some emails, like blog newsletters, perform best with the same subject line everytime - it helps readers know what to expect so they keep an eye for it in their inbox) Things that don’t do so great are: Spammy keywords (urgent, buy now, win, free) All uppercase letters Typos Overuse of emojis Deceptive subject lines that don’t match the email content (these lead to unhappy subscribers who unsubscribe and grow to resent you as a brand) Remember: the goal of your subject line is to get the people who care about the content within your email to open it, not to get opens at any cost. Editor's Note: You can also use 's Email Subject Line Tester to optimize every one you send.https://.com/email-subject-line-tester 9. ...But Don’t Forget the Sender. Perhaps even more important the subject line, the â€Å"from† name  can literally make or break your email. Sender names tend to perform best when they’re personalized. Instead of just your company name, use a person’s name, like â€Å"Your Name from Your Company.† And never use the default â€Å"No-Reply @ Your Company† option - it’s impersonal, and frankly, frustrating. Use a real name and assign a team member to respond to emails. Don’t forget your pre-header either. This is the preview text that displays after the subject line in most email clients. If you don’t set it, the client will preview something from your email which can look messy and unprofessional. Test these just as vigorously as your subject lines and sender names. Recommended Reading: Everything You Need to Know About Writing Awesome Email Subject Lines 10. Keep It Simple, Stupid. On to the body of the email. The goal here is to grab your reader’s attention quickly and follow up with a strong CTA. Regardless of whether you want them to sign up, order a product, or read your blog post, organize your copy using the â€Å"power of three†: Here's another example from Dropbox: Where possible, limit your CTAs. Try to keep it to one main CTA and place it above-the fold. Also make your CTA a bright, beautiful button that’s easy to find and click - otherwise you’re making people search for it. Before you send, double-check your work by sharing the email with a colleague. Can they instantly (within a few seconds) relay back to you the CTA? If so, move forward with your email. If not, do not pass go. Your email needs work as the message is not clear. Recommended Reading: How to Write a Call to Action In a Template With 6 Examples 11. Add Alt Text to Images and Buttons. Alt text isn’t just for images on your website. Adding them to your emails helps users understand what they’re reading, in case the HTML doesn’t render properly or their email client blocks images by default. Without alt text, readers will simply see a blank space where a button or image used to be. With alt text, they’ll still be able to read the action you want to take and understand where to click. Add alt text to all of your images and CTA buttons, and hyperlink them to your landing pages while you’re at it. Don't forget to add alt-text to all your images (plus 19 more email marketing best practices12. Send the Right Emails. The longer a person has subscribed, the more personalized the emails they receive from you should be - because you’re collecting information from their purchases, their interactions with your support team, and the content they’re clicking on from your previous email sends†¦ right? Right. But at a minimum, most successful email marketing programs tend to include the following types of emails: Double opt-in for subscribing (see tip #4) Welcome/thank you for signing up Some form of blog newsletter Important brand announcements Request for feedback or online review Abandoned cart reminder, order confirmation, shipping confirmation (for e-commerce) What’s the one type of email you should never send? The kind you send, just to send it. Every single email you send should have a purpose that provides value to your customers. Their inbox is not the place to simply remind them of your existence. No one liked the poke button on Facebook, remember? Recommended Reading: How to Get Bigger Results From Email Marketing With Kim Courvoisier From Campaign Monitor 13. Create Drip Campaigns. Drip campaigns are another successful type of email companies send. Drip campaigns extend the water metaphor of the sales funnel. Here’s an example of what a drip campaign might look like for a new e-commerce blog subscriber: Welcome email: â€Å"Thanks for subscribing! Here’s a % off coupon.† A few days later: â€Å"Hope you’re enjoying our blog. Here are our top articles you may have missed.† One week after that: â€Å"If you like our blog, you’ll love our whitepaper about X! It goes into way more detail.† If the prospect downloads the whitepaper, you might then enter them into a new drip campaign. If you’re wondering how you can create drip campaigns, start by knowing your audience. Once you know your audience and define your user personas, you can segment your email list. Different personas get different campaigns with copy choices, send frequency, and content catered specifically to them. What's the benefit to creating email drip campaigns?14. Automate Your Outreach. Drip campaigns are just one type of automated email you can create. There are all sorts of behaviors that could trigger different marketing emails, such as: Someone who subscribes to your blog receives a welcome email sharing your most popular articles. Someone who buys an item gets notified of future sales in that item’s category, plus any new styles of that particular item. Someone who abandons their shopping cart  receives a reminder of the items in their cart, with a steep discount or an urgent call to buy while supplies still alst.Are you automating your #email outreach?15. Keep It True to You. Your emails should match your brand. The colors and font choices should be the same. The tone should read like the same voice of the person who wrote your web copy or your latest Facebook post. However, that’s not to say you can’t give your emails a special flair. Some brands have done this to great success, so they’re essentially known for an outstanding email marketing program. Warby Parker  is one such example: Recommended Reading: How to Define Your Brand Positioning and Brand Voice 16. Encourage Sharing. Want more subscribers? Ask people to share your email! Encourage recipients to forward your email to anyone else who might be interested. Link the CTA to prepopulate a new email message with the subject and body text already pre-filled. For example: Share this email with your friends! Incorporate social sharing, too, but do so with purpose: Want more eyes on your content? Add social buttons for people to share the newsletter link itself on social media. Want more followers? Add social buttons that link to your social media channels. Recommended Reading: Why People Share: The Psychology of Social Sharing 17. Optimize for Mobile. How many of us have spent time waiting in line at the coffee shop checking our emails? Over half of emails are now read on mobile devices, and that trend should only continue as people increasingly rely on mobile devices over desktop computers. That means your email needs to be easy to read, view, and click on mobile. It should load fast (aim for 300KB or less), and it shouldn't require too much scrolling. Keep your email as short as possible, and go heavy on the imagery (while compressing it to ensure optimal load times). Make CTA buttons and any links 45-57 pixels tall to match the size of adult fingertips. Limit the width of your email body to 650 pixels so it displays nicely on most phones. Recommended Reading: Mobile Marketing Strategy: How to Build One the Best Way 18. Test, Test, and Test Again. Nearly all email marketing providers have A/B testing functionality built-in. Many offer multivariate testing as part of an upgrade. Either way, there is absolutely no reason for you to not test your emails. Here are just a few examples of what you can test: Subject lines and preheader text Send times and days of the week Format and layout Featured image or copy CTA placements and types of buttons

Definition of Force in Physics

Definition of Force in Physics Force is a quantitative description of an interaction that causes a change in an objects motion. An object may speed up, slow down, or change direction in response to a force. Put another way, force is any  action  that tends to maintain or alter the  motion  of a body or to distort it.  Objects are pushed or pulled by forces acting on them. Contact  force  is defined as the force exerted when two physical objects come in direct contact with each other. Other forces, such as gravitation and electromagnetic forces, can exert themselves even across the empty vacuum of space. Key Takeaways: Key Terms Force: A description of an interaction that causes a change in an objects motion. It can also be represented by the symbol F.The Newton: The unit of force within the International system of units (SI). It can also be represented by the symbol N.Contact forces: Forces which take place when objects touch each other. Contact forces can be classified according to six types: tensional, spring, normal reaction, friction, air friction, and weight.Noncontact forces: Forces that take place when two objects do not touch. These forces can be classified according to three types: gravitational, electrical, and magnetic. Units of Force Force is a  vector; it has both direction and magnitude. The SI unit  for  force is the  newton  (N). One newton of force is equal to 1 kg * m/s2 (where the * symbol stands for times). Force is proportional to acceleration, which is defined as the rate of change of velocity. In calculus terms, force is the derivative of momentum with respect to time. Contact vs. Noncontact Force There are two types of forces in the universe: contact and noncontact. Contact forces, as the name implies, take place when objects touch each other, such as kicking a ball: One object (your foot) touches the other object (the ball). Noncontact forces are those where objects do not touch each other. Contact forces can be classified according to six different types: Tensional: such as a string being pulled tightSpring: such as the force exerted when you compress two ends of a springNormal reaction: where one body provides a reaction to a force exerted upon it, such as a ball bouncing on a blacktopFriction: the force exerted when an object moves across another, such as a ball rolling over a blacktopAir friction: the friction that occurs when an object, such as a ball, moves through the airWeight: where a body is pulled toward the center of the Earth due to gravity Noncontact forces can be classified according to three types: Gravitational: which is due to the gravitational attraction between two bodiesElectrical: which is due to the electrical charges present in two bodiesMagnetic: which occurs due to the magnetic properties of two bodies, such as the opposite poles of two magnets being attracted to each other Force and Newtons Laws of Motion The concept of force was originally defined by Sir Isaac Newton in his three laws of motion. He explained gravity as an attractive force between bodies that possessed mass. However, gravity within Einsteins general relativity doesnt require force. Newtons First Law of Motion says that an object will continue to move at a constant velocity unless it is acted upon by an external force. Objects in motion remain in motion until a force acts on them. This is inertia. They wont speed up, slow down, or change direction until something acts on them. For example, if you slide a hockey puck,  it will eventually stop because of friction on the ice. Newtons Second Law of Motion says that force is directly proportional to acceleration (the rate of change of momentum) for a constant mass. Meanwhile, acceleration is inversely proportional to mass. For example, when you throw a ball thrown onto the ground, it exerts a downward force; the ground, in response, exerts an upward force causing the ball to bounce. This law is useful for measuring forces. If you know two of the factors, you can calculate the third. You also know that if an object is accelerating, there must be a force acting on it.   Newtons Third Law of Motion relates to interactions between two objects. It says that for every action there is an equal and opposite reaction. When a force is applied to one object, it has the same effect on the object that produced the force but in the opposite direction. For example, if you jump off a small boat into the water, the force you use to jump forward into the water will also push the boat backward. The action and reaction forces happen at the same time. Fundamental Forces There are four fundamental forces that govern the interactions of physical systems. Scientists continue to pursue a unified theory of these forces: 1. Gravitation: the force that acts between masses. All particles experience the force of gravity. If you hold a ball up in the air, for example, the mass of the Earth allows the ball to fall due to the force of gravity. Or if a baby bird crawls out of its nest, the gravity from the Earth will pull it to the ground. While the graviton has been proposed as the particle mediating gravity, it has not yet been observed. 2. Electromagnetic: the force that acts between electrical charges. The mediating particle is the photon. For example, a loudspeaker uses the electromagnetic force to propagate the sound, and a banks door locking system uses electromagnetic forces to help shut the vault doors tightly. Power circuits in medical instruments like magnetic resonance imaging use electromagnetic forces, as do the magnetic rapid transit systems in Japan and China- called maglev for magnetic levitation. 3. Strong nuclear: the force that holds the nucleus of the atom together, mediated by gluons acting on quarks, antiquarks, and the gluons themselves. (A gluon is a messenger particle that binds quarks within the protons and neutrons. Quarks are fundamental particles  that combine to form protons and neutrons, while antiquarks are identical to quarks in mass but opposite in electric and magnetic properties.) 4. Weak nuclear: the force that is mediated by exchanging W and Z bosons and is seen in beta decay of neutrons in the nucleus. (A boson is a type of particle that obeys the rules of Bose-Einstein statistics.) At very high temperatures, the weak force and the electromagnetic force are indistinguishable.